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A social media presence is no longer optional for small businesses. With the right plan, you can create dynamic, compelling social media content on a budget to engage your intended audience. Marketing is not just about selling a product or service. It is crucial to speak to a person's problem - and then tell them how you are going to solve it.

This course equips business owners and marketers with the tools needed to reach a target clientele on social media and create encompassing content that resonates with their target market. Learn the rules behind platform algorithms, as well as how to measure success in the social media space. Topics to be covered include: Social-media-specific strategy, content creation and planning, targeting and communicating with a target customer audience, and measuring digital impact on your social media pages. This course culminates with an action project - managing your own social campaign, which will be presented in the final class.

Throughout this course, students receive exclusive one-on-one personal coaching between classes to complete a full social media campaign. This coaching provides the student with personalized attention to their social media marketing needs similar to a contracting our instructor as your personal social media marketing coach. With both the group classes and the personal coaching, students create their own successful social campaigns while learning the techniques needed to continue on their own.

Attendance policy: You must attend all classes to earn the certificate of completion.

Course Details

This course culminates with an action project - managing your own social campaign, which will be presented in the final class.

  • Anyone doing marketing for their own business
  • Marketing executives
  • Sales directors
  • Entrepreneurs
  • Networking groups such as Business Network International and young professionals
  • Social media marketers for small businesses

Financial assistance information can be found on Rice Financial Aid's Visiting and Continuing Education Students page.

The estimated Cost of Attendance (COA) for the Strategic Social Media Digital Marketing for Business Certificate is $975.00.

Due to the high demand for courses, registrations are considered final as of 10 working days before class starts. No refunds will be issued after these dates and credits will not be given for future classes. No refunds will be granted for participants who miss a portion of a program. Refund requests before the deadline are subject to a 10% processing fee and must be made in writing to gscs@rice.edu. If books have been issued, the cost of the books and any shipping fees will be deducted. Refunds for credit card payments will be processed as credits to the accounts from which they were paid and may not appear as a credit until the following statement. Refunds for enrollments paid by check take up to four weeks to be processed and mailed by the Rice University accounting office. There is a $30 charge for any check returned for insufficient funds.

Join us at an upcoming information session.

 

 

Digital materials are included.

 

 

Applies Towards the Following Certificates

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Enroll Now - Available Sections

Section Title
Strategic Social Media for Business Certificate
Type
Lecture
Days
T
Time
8:30AM to 12:30PM
Dates
Oct 06, 2020
Type
Lecture
Days
T
Time
8:30AM to 12:30PM
Dates
Oct 27, 2020
Type
Lecture
Days
T
Time
8:30AM to 12:30PM
Dates
Nov 17, 2020
Type
Lecture
Days
T
Time
9:00AM to 12:00PM
Dates
Dec 08, 2020
Schedule and Location
Contact Hours
15.0
Location
  • Rice Campus
Delivery Options
On-Campus  
Course Fee(s)
Tuition non-credit $975.00
Section Notes

This course is offered through the Glasscock School’s Zoom-powered classroom, which gives students the opportunity to attend in person at the Rice campus or to attend and participate online. The registration fee includes parking for those that choose the campus option. 

Rebecca Councill (owner of CLR Digital Media Services) will be a guest lecturer on November 17.