Annual giving programs are the foundation of all fundraising plans. They secure unrestricted funds, acquire new donors and maintain donor commitment to the organization. Often overlooked, annual giving should be viewed as a detail-oriented, scientific aspect of fundraising that provides a healthy donor pipeline. Learn the strategy used to develop an annual development plan and will cover topics including: messaging, planning and creating a calendar, solicitation vehicles, staffing and volunteer involvement, and program evaluation.
Discounts are available for AFP, Apra and AASP members and Rice faculty, staff, students and alumni. Please contact us at 713-348-4803 or firstname.lastname@example.org to receive the appropriate discount code.
Applies Towards the Following Certificates
- Fund Development Certificate : Fund Development Elective Courses