This online course covers the core concepts of constituent relationship management and will explain which data elements, performance metrics, analyses, reports and processes are needed to implement this approach. Relationship management describes the process or methodology by which an organization focuses its fundraising efforts on activities and strategies that advance the relationship between constituents and the organization’s mission. Relationship management often identifies “clogs” in the fundraising pipeline and figures out how to move them along.
Discounts are available for AFP, Apra and AASP members and Rice faculty, staff, students and alumni. Please contact us at 713-348-4803 or firstname.lastname@example.org to receive the appropriate discount code.