CPNPM1057 - Creating Video Content
Video is imperative in today's social media and marketing world; and video strategy is the first step. In this class, learn about the history of social media video to today's Facebook and TikTok world. By examining the past, we can better analyze the present, and most importantly, prepare for the future. From your day-to-day posts to higher end digital marketing, video techniques not only can enhance your feed, but also your long-term ROI.
After analyzing the philosophical points of social media video, we will start to build an actionable plan and learn how to create simple in-house videos. The goal is for you to leave this course equipped with video content strategies that will answer key questions such as how long should your videos be and what do I need to shoot and produce my own social media videos. Go from beginner to practitioner in our Creating Video Content course today! This course is part of the Nonprofit Digital Marketing and Social Media Series. For more information, please visit: Nonprofit Digital Marketing and Social Media Series | Glasscock School of Continuing Studies | Rice University
Course Details
- Executive directors
- Marketing and communication directors
- Marketing and communications staff
- Social Media or web services staff
- Volunteers assisting with social media
Discounts available for AFP, AASP, Apra Members. Please contact us at 713-348-4803 or gscs@rice.edu to receive the appropriate discount code.
Association of Fundraising Professionals (AFP) offers professional education scholarships to their membership.
Due to the high demand for courses, registrations are considered final as of 10 working days before class starts. No refunds will be issued after these dates and credits will not be given for future classes. No refunds will be granted for participants who miss a portion of a program. Refund requests before the deadline are subject to a 10% processing fee and must be made in writing to cpnl@rice.edu. Refunds for credit card payments will be processed as credits to the accounts from which they were paid and may not appear as a credit until the following statement. Refunds for enrollments paid by check take up to four weeks to be processed and mailed by the Rice University accounting office. There is a $30 charge for any check returned for insufficient funds.
Applies Towards the Following Certificates
- Nonprofit Digital Marketing and Social Media Series : Nonprofit Digital Marketing and Social Media Series