As industries face sudden and unique challenges, now more than ever, we must think strategically to maintain business and build relevance through our marketing and communications. From customers and internal staff to industry partners and peers, learn how we can take a strategic look at supporting existing needs while building new opportunities for our organizations. We’ll explore challenges, tools, and strategies for positioning in the market, and we’ll discuss various examples of companies using proactive approaches right now. Together we can survive (and hopefully thrive) during these uncertain times.

Course Details

This course helps you:

  • Develop marketing strategies to maintain current business and build relevance
  • Create effective communication plans for existing and future needs
  • Create and maintain market position

Mid to senior-level executives of all sized companies responsible for decision making, developing marketing and communications strategies, and building innovative business solutions.


This course is a part of our "Back in Business" initiative in partnership with The Ion. Thank you also to our community partners: Center for Houston’s Future and the Rice Alliance for Technology and Entrepreneurship.


Financial assistance information can be found on Rice Financial Aid's Visiting and Continuing Education Students page.

Due to the high demand for courses, registrations are considered final as of 10 working days before class starts. No refunds will be issued after these dates and credits will not be given for future classes. No refunds will be granted for participants who miss a portion of a program. Refund requests before the deadline are subject to a 10% processing fee and must be made in writing to gscs@rice.edu. If books have been issued, the cost of the books and any shipping fees will be deducted. Refunds for credit card payments will be processed as credits to the accounts from which they were paid and may not appear as a credit until the following statement. Refunds for enrollments paid by check take up to four weeks to be processed and mailed by the Rice University accounting office. There is a $30 charge for any check returned for insufficient funds.


Thank you for your interest in this course. Unfortunately, this course is either full or not currently accepting registrations.

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Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.