The world is more closely-knit than it once was, our society is more diverse, decisions made on one continent have repercussions around the world, and all business seems to be global business. The stakes are higher, but the opportunities are also more plentiful. During this eight-part workshop, participants will expand their global competency and acquire practical skills and proven strategies for corporate and personal diplomacy. Learn an easy tool for developing strategic relationships with applications and benefits for everyone, from the executive suite to your global sales force. Feel confident working with people from any culture and with any title. This is a practical guide to protocol practices that will ensure successful interaction with international clients, government officials, and visitors, and will yield more productive multi-cultural exchanges.

Certificate Details

Topics Covered:

  • The Fundamentals of Protocol
  • Cultural Awareness—Why Culture Matters
  • Rank and the Order of Precedence
  • Names, Titles & Forms of Address
  • Relationship Building—the Business of Diplomacy
  • Working with the World—Diplomats and Consular Officers
  • The Global Executive—Greetings, Introductions, Meetings & Virtual Business Etiquette

Module 1 The Fundamentals of Protocol—provides overview

  • Activity: Participant Expectation
  • Terms to Know
  • Six Principles
  • Purpose and People
  • Guiding Lessons
  • Rules of Engagement

Module 2 Cultural Awareness: Why Culture Matters

  • What is Culture?
  • What Does Culture Impact?
  • Culture Clash
  • Effective Engagement
  • Some Tools and Resources: Cultural Dimensions and Cultural Profiles

Module 3 Rank and the Order of Precedence

  • Terms to Know
  • Basic Rules
  • Practical Applications
  • Exercise: Various Scenarios; Groups Work Together

Module 4 Relationship Building—The Business of Diplomacy

  • Terms to Know
  • Principles of Diplomacy
  • A Plan for Executive and Corporate Diplomacy
  • Building Your Global Relationship Portfolio
  • Networking Tips & Event Engagement Checklist
  • Exercise: Relationship Audit and Relationship Plan


  • Winning the Influence Game: What Every Business Leader Should Know About Government, Michael Watkins, Mickey Edwards, & Usha Thakrar
    • Chapter 4 Cultivating Relationships
    • Chapter 8 Globalization: The Rise of Corporate Diplomacy

Module 5 Names, Titles, and Forms of Address

  • Terms to Know
  • Basic Rules
  • Using Honorific and Courtesy Titles
  • Introductions
  • Exercise: practice introducing officials with different names, titles, and forms of address

Module 6 Working with the World—Diplomats and Consular Officers

  • The Language of Diplomacy—terms to know
  • Common Misconceptions
  • Key Functions
  • How You Can Work with Diplomats and Consular Officers
  • Pronto Protocol: Speed Quiz

Module 7 The Global Executive

  • Greetings Around the World
  • Business Cards
  • Escorting Guests
  • Small Talk Around the World
  • Body Language Best Practices
  • Seating and Positions of Honor
  • Some Gift-Giving Practices
  • The Diplomat’s Code of Conduct—List of Best Practices
  • Exercise: variety of group exercises—business card exchange, escorting guests, seating
  • Corporate, non-profit, and government leaders engaged in the global arena and those who support them
  • Those responsible for the success of international initiatives, visits, and programs
  • Individuals who want to develop skills for success in the international market
  • Those who want to learn techniques for building a global relationship portfolio

The cost of attendance (COA) is $1950.

Financial assistance information can be found on Rice Financial Aid's Visiting and Continuing Education Students page.

Due to the high demand for courses, registrations are considered final as of 10 working days before class starts. No refunds will be issued after these dates and credits will not be given for future classes. No refunds will be granted for participants who miss a portion of a program. Refund requests before the deadline are subject to a 10% processing fee and must be made in writing to gscs@rice.edu. If books have been issued, the cost of the books and any shipping fees will be deducted. Refunds for credit card payments will be processed as credits to the accounts from which they were paid and may not appear as a credit until the following statement. Refunds for enrollments paid by check take up to four weeks to be processed and mailed by the Rice University accounting office. There is a $30 charge for any check returned for insufficient funds.

RSVP for a session using the form below.



Enroll Now - Available Sections

Section Title
Executive Diplomacy Certificate
T, Th
6:00PM to 8:00PM
Apr 06, 2021 to Apr 29, 2021
Schedule and Location
Contact Hours
  • Online
Delivery Options
Course Fee(s)
Tuition $1,950.00
Section Notes

Please refer to the course home page for your potential discount code (GSCS15) to use at check out. Discount codes cannot be applied retroactively after purchase has been made.

Tuition will include a student toolkit, including workbook and materials needed for activities to be sent in the mail, so we recommend that you register in a timely manner. 


Excerpts from these books that we will refer to in class will be included in your toolkit, but you may wish to acquire the complete versions as well. 

  • United States Protocol: The Guide to Official Diplomatic Etiquette, Ambassador Mary Mel French
  • New Complete Guide to Executive Manners, Letitia Baldrige
  • Cultural Intelligence: A Guide to Working with People from Other Cultures, Brooks Peterson


Protocol: The Complete Handbook of Diplomatic, Official and Social Usage, The Authoritative Source 35th Anniversary Edition, Mary Jane McCaffree, Pauline Innis, Richard M. Sand

Honor & Respect: The Official Guide to Names, Titles & Forms of Address, Robert Hickey