Your social posts are now live but, how do you know they're successful? What are your KPIs? How do you measure success? What is considered a failure? How can we organize the results and share them with the Board or key funders? This course teaches you the details of measuring success in the ever-changing social media marketing platforms and organizing data through the basics of Evernote, a tool that assists your team in communicating and sharing feedback. Guest speakers include Rebecca Councill, CEO of CLR Digital Media Services.

Course Details

  • Executive directors
  • Marketing and communication directors
  • Marketing and communications staff
  • Social Media or web services staff
  • Volunteers assisting with social media

$75, $64 for AFP, AASP, Apra Members. Please contact us at 713-348-4803 or gscs@rice.edu to receive the appropriate discount code.

Association of Fundraising Professionals (AFP) offers professional education scholarships to their membership.

Due to the high demand for courses, registrations are considered final as of 10 working days before class starts. No refunds will be issued after these dates and credits will not be given for future classes. No refunds will be granted for participants who miss a portion of a program. Refund requests before the deadline are subject to a 10% processing fee and must be made in writing to cpnl@rice.edu. Refunds for credit card payments will be processed as credits to the accounts from which they were paid and may not appear as a credit until the following statement. Refunds for enrollments paid by check take up to four weeks to be processed and mailed by the Rice University accounting office. There is a $30 charge for any check returned for insufficient funds.


Applies Towards the Following Certificates


Enroll Now - Available Sections

Section Title
Measuring Digital Marketing Success
Online, fixed date
9:00AM to 12:00PM
Dec 01, 2020
Schedule and Location
Contact Hours
  • Rice Campus
Delivery Options
Course Fee(s)
* non-credit $60.00