CPFUN1050 - Strategic Event Planning
61254772
Delivery Options
On-Campus
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Special events can be powerful engines for revenue and engagement, but their success requires rigorous strategy, meticulous planning, and objective evaluation. This intensive, one-day course is designed to equip you with a framework for managing fundraising events that will deliver maximum return on investment.
In this course, we will address three core phases of the event management process:
- Portfolio & Event Evaluation: Learn how to look critically at your organization's existing event portfolio. Explore tools to assess whether an individual event aligns with your organization's broader financial goals and to determine if an event idea is worth pursuing.
- Organization, Implementation, & Compliance: Move from concept to execution by identifying the logistics that keep an event on track. This course will address key relationships (such as event chairs, honorees, and committees), optimizing staff roles, building realistic timelines, and navigating crucial compliance and legal considerations.
- Debriefing & Future Adjustments: The work doesn't end when the guests leave. Learn how to conduct effective post-event debriefs, analyze performance metrics, and use those insights to make strategic adjustments that ensure future events are even more successful.
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