A social media presence is no longer optional for small businesses. With the right plan, you can create dynamic, compelling social media content on a budget to engage your intended audience. Marketing is not just about selling a product or service. It is crucial to speak to a person's problem - and then tell them how you are going to solve it.
This course equips business owners and marketers with the tools needed to reach a target clientele on social media and create encompassing content that resonates with their target market. Learn the rules behind platform algorithms, as well as how to measure success in the social media space. Topics to be covered include: Social-media-specific strategy, content creation and planning, targeting and communicating with a target customer audience, and measuring digital impact on your social media pages. This course culminates with an action project - managing your own social campaign, which will be presented in the final class.
Attendance policy: You must attend all classes to earn the certificate of completion.
In-Person or Online
This course is offered through the Glasscock School’s Zoom-powered classroom, which gives students the opportunity to attend in person at the Rice campus or to attend and participate online. From class to class, students can choose how they wish to participate.
Certificate Details
This course culminates with an action project - managing your own social campaign, which will be presented in the final class.
- Anyone doing marketing for their own business
- Marketing executives
- Sales directors
- Entrepreneurs
- Networking groups such as Business Network International and young professionals
- Social media marketers for small businesses
Financial assistance information can be found on Rice Financial Aid's Visiting and Continuing Education Students page.
The estimated Cost of Attendance (COA) for the Strategic Social Media Digital Marketing for Business Certificate is $975.00.
Due to the high demand for courses, registrations are considered final as of 10 working days before class starts. No refunds will be issued after these dates and credits will not be given for future classes. No refunds will be granted for participants who miss a portion of a program. Refund requests before the deadline are subject to a 10% processing fee and must be made in writing to gscs@rice.edu. If books have been issued, the cost of the books and any shipping fees will be deducted. Refunds for credit card payments will be processed as credits to the accounts from which they were paid and may not appear as a credit until the following statement. Refunds for enrollments paid by check take up to four weeks to be processed and mailed by the Rice University accounting office. There is a $30 charge for any check returned for insufficient funds.
Join us at an upcoming information session.
Digital materials are included.