This series of courses are intended to assist nonprofit professionals develop a holistic approach to social media strategy, creating digital content, recruiting volunteers, and assessing your digital marketing success.
Certificate Details
At its best, implementing an efficient social media strategy has the ability to engage, retain and grow your nonprofit's audience. You will learn about all of these components in each of our series courses, and as a whole, you will be able to develop, implement and evaluate a comprehensive social media plan.
Component Courses
Social Media Strategy: Basics and Beyond
In this course, discuss the differences among each social media platform, why you should choose a certain channel for your organization, and how to engage your audience on each one.
Volunteer Recruitment and Retention Using Social Media
Learn how to attract the volunteers you need and keep them engaged - all using social media. In this course discuss how to target your ideal volunteers and recruit them to engage in your mission.
Social Media Content and Communication
This course teaches the details of highly engaged social media posts, how to organize engaging content for your target audience and which topics will give your page the reach it needs to stay relevant in the "noise."
Measuring Digital Marketing Success
This course teaches you the details of measuring success in the ever-changing social media marketing platforms and organizing data through the basics of Evernote, a tool that assists your team in communicating and sharing feedback.
Learn how to create video content for your various social media platforms. From higher end digital marketing to your day-to-day posts, video techniques can not only enhance your feed but enhance your long-term ROI. We will workshop the basics up to advanced strategy components arming you for digital success in the near future.
Leveraging LinkedIn as a Nonprofit Organization
In this course, we will go over the difference between a LinkedIn Profile and a LinkedIn Page and learn when to use them. We will show you how to set up your Page and why it matters. You will also learn about Showcase Pages and how to use them. Lastly, we will cover how to get employees to spread your message on LinkedIn.
- Executive directors
- Marketing and communication directors
- Marketing and communications staff
- Social Media or web services staff
- Volunteers assisting with social media